Experience

UX/UI design

March 2024-until now - project employment for Art School Penguin, UX/UI - designer

Project

💻📱 Adaptive landing page for online course for teaching painting "I want to draw!”

My goals

-audit of the current version of the landing page and analysis of metrics and the heatmap of clicks in order to understand the reasons for low conversion to purchase

-build storytelling and user flow so that the conversion increases

-prepare layouts for quick import to Tilda Zero block in 5 sizes for adaptation and scaling in different devices. Сlose interaction with front-end developer about design solutions before release

image 455.png

Also

-Analysis of the timeline for choosing and purchasing a course, searching for hypotheses as to why the user leaves -interviews with users, representatives of the target audience, -business research and identifying strengths and areas to focus on -application of the persona method -building a user path and adapting it into semantic blocks of a landing page -preparation of the UI-kit (typography, palette, gaps system, controls) with the prospect of distribution to the entire site as a whole -detailed wireframes and assembly of prototypes for mobile and web versions -studying the capabilities of the Zero block and standard Tilda blocks in order to optimize the labor intensity of front-end layout and preparing layouts for quick transfer to Tilda -design review and author's supervision of the layout in the tilde of the landing page -interaction with the customer, coordination of layout options, work with edits preparation of additional layouts for A/B release and evaluation of metrics

February 2023 - January 2024 - Yandex Practicum, UX/UI - designer (education)

Сompleted projects:

💻📱 Web platform with mobile adaptation about tourism with c2c model named Local Experience

My features in the app that gives value to project

-selection of a free market niche for the specialization and localization of tourism services of the platform

-adaptability and consistency for website versions in different languages

-interactive map for convenience and powerful filter for better search

-warm, welcoming style with my own illustrations created specifically for this project

------Cover bh (1).png

Also. Made research and analytics of target, competitors; formulated hypotheses and checked them in in-depth interviews and audience survey, site map, user scenarios and taskflow design, usability tests on a clickable prototype in wireframes, collection of functional and stylistic references, UI-kit and layouts for desktop and mobile adaptation

[Project on Behance](https://www.behance.net/gallery/192507837/Web-platform-about-tourism-with-c2c-model?)

📱 Mobile application for online subscription service for video lectures and courses